Let’s talk with our customers where they are! Indeed, mobile connect is a salesforce marketing cloud app, in which we can create, send, receive and track mobile messages. Here is a set of type of campaigns that we can set up for successful communication: Email opt-in: Subscribers can join your email list by sending a keyword and their email address to your short code. This is usually a one-time text-message interaction: once you have the subscriber’s email address, you send him or her emails rather than SMS/MMS. Info capture: This kind of campaign is similar to an email opt-in campaign, but you can…