The term Upsert in SQL allows you update a table if the specified condition already exists or insert a new row if the specified condition does not exist in the table. That is, Upsert automatically allows you write a query to detect a record in a database if it exists or not by performing the functionality of either updating the table or inserting a new record into a table which in turn allows for efficiency in database operation. The Upsert syntax varies based on the database system you use and in this article we will be exploring different methods in SQL to achieve this! Now, let’s…

There are numerous scenarios in which rows of data must be created into a Salesforce CRM via API. After reading this article, you will know how to create or edit a account via REST API. 1- Backend/Salesforce connection Get Access Token : Data Authentication  :  “Account” object interface definition Account fields list :  Selection values list :  Gender :  Label API Name Femele F Mal M Others O 3- Account record creation 4- Updating an Account record

As you might’ve guessed, Data Designer, as its name indicates, is a tool in Salesforce Marketing Cloud that allows marketers to design their data, whether their source data is internal to Marketing Cloud or came from another external data source system. You can define, organize, and link your contact information around what we refer to as attributes within attribute groups or populations using the Data Designer tool. The feature’s attribute groups make it easier for marketers to leverage data to create targeted campaigns that resonate with their target audience while maintaining coherent communication in the short or long term.  This…

Salesforce Marketing Cloud offers a powerful suite of tools to help Marketers make informed decisions and streamline their marketing efforts. One of the key features of this platform is Intelligence Reports, which provide valuable insights into customer behavior and campaign performance. To get the most out of your Intelligence Reports, it’s important to connect to data extensions in Salesforce Marketing Cloud. In this article, we’ll explore how to do just that. 1-Create a Data Extension The first step in connecting to a data extension in Salesforce Marketing Cloud is to create the extension itself. To do this, navigate to the…

How to interact with Salesforce Marketing Cloud API by creating an Installed package. Let’s get started 1.First log in to Marketing Cloud and go to Setup (to be found under your username, as per the image below) 2. Under Platform tools, expand the Apps section and click on Installed Packages, then click on New. 3. Name the package, enter the Description and Save 4.  You will see the Package Details below after the package is saved. Then click on Add Component. 5. Select a Component Type. For our interacting purposes, select API Integration. 6.Select Server to Server and click on Next 7.…